Super Mario Experience Opens in Utrecht as Part of 40th Anniversary Celebration

The Super Mario Experience, a temporary interactive event celebrating the Super Mario franchise, is now open in Utrecht at Hoog Catharijne and runs through April 12, 2026.

The Super Mario Experience at Hoog Catharijne in Utrecht.
Image Credit: Nintendo Benelux.

Part of a broader global celebration marking 40 years since the original Super Mario Bros. release in 1985, the experience invites visitors to explore the evolution of the series in a themed environment inspired by the Mushroom Kingdom. The event is free to attend and accessible during regular shopping center hours.

Visitors can engage with multiple Super Mario titles, including recent releases on Nintendo Switch and Nintendo Switch 2, while also taking part in themed activities such as tournaments and timed challenges inspired by the original game. Speedrun sessions are featured at select times, alongside opportunities to win giveaways and participate in meet-and-greet moments.

The space is designed to showcase both the legacy and ongoing evolution of the franchise, combining playable content with interactive elements that highlight key moments from its history. The experience is available for a limited time and forms part of Nintendo’s wider anniversary activations taking place throughout 2026.

Image 1: Frédéric Michaux, General Manager of Nintendo of Europe for the Netherlands & Belgium, opens the Super Mario Experience.
Image 2: Super Mario fans play Mario Kart World on the Nintendo Switch 2.
Image Credit: Nintendo Benelux.